Instagram Reach Calculator

Estimate your organic Instagram reach per post — free, instant, no signup.

Your account

Followers

Account type

Estimated reach per post

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Reach distribution

5.0%

7.5%

10.0%

12.5%

15.0%

17.5%

20.0%

Reach depends heavily on post recency, content type, and hashtag strategy. Reels typically reach 30–50% more than feed posts.

Increase your reach

More followers = bigger absolute reach per post

How accurate is this?

Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite, and Later. Estimated accuracy is ±15%.

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Is my data stored?

No. All calculations run locally in your browser. No account required.

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Free for commercial use?

Yes. Use this tool for your own work, clients, and pitches. Linking back to American Followers is appreciated.