CPM Calculator

Calculate Cost Per Mille (CPM) and compare against US industry benchmarks. Free, instant, no signup.

Campaign data

Ad spend

Impressions

CPM

$0.00

●Average

Industry benchmarks

Instagram Feed $5–$12

Instagram Reels $3–$8

TikTok Ads $4–$10

YouTube Ads $8–$25

Facebook Feed $7–$14

LinkedIn $20–$45

Need a lower CPM?

Buying followers has an effective CPM under $1 — no auction, fixed price

How accurate is this?

Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite, and Later. Estimated accuracy is ±15%.

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Is my data stored?

No. All calculations run locally in your browser. No account required.

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Free for commercial use?

Yes. Use this tool for your own work, clients, and pitches. Linking back to American Followers is appreciated.