Instagram
Tool 1.1 · Instagram
Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate from followers, likes, and comments. Compare against US benchmarks instantly — free, no signup.
Your numbers
Fill in averages from your last 10 posts for the most accurate score.
Engagement Rate
0.00%
<1%
Low
1–3%
Avg.
3–6%
Good
>6%
Top
Tip:
Low engagement?
Boost your reach with more followers — from $1.99
About this tool
How accurate is this?
Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite, and Later. Estimated accuracy is ±15%.
Is my data stored?
No. All calculations run locally in your browser. No account required.
Free for commercial use?
Yes. Use this tool for your own work, clients, and pitches. Linking back to American Followers is appreciated.