Instagram
Tool 1.12 · Instagram

Influencer ROI Calculator

Calculate ROI and ROAS for an influencer campaign — free, instant, no signup.

Campaign results

ROI
0%
Marginal
ROAS
Break-even at
$0
Margin above BE
$0
Industry benchmark: great influencer campaigns hit 5–7× ROAS. Below 2× = optimize.
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Boost the creator's followers before launch — more reach, higher ROAS
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About this tool

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How accurate is this?
Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite, and Later. Estimated accuracy is ±15%.
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Is my data stored?
No. All calculations run locally in your browser. No account required.
Free for commercial use?
Yes. Use this tool for your own work, clients, and pitches. Linking back to American Followers is appreciated.
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