Influencer ROI Calculator

Calculate ROI and ROAS for an influencer campaign — free, instant, no signup.

Campaign results

Campaign spend

Revenue (attributed)

ROI

● Marginal

ROAS

0×

Break-even at

Margin above BE

Industry benchmark: great influencer campaigns hit 5–7× ROAS. Below 2× = optimize.

Amplify your campaign reach

Boost the creator's followers before launch — more reach, higher ROAS

How accurate is this?

Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite, and Later. Estimated accuracy is ±15%.

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Is my data stored?

No. All calculations run locally in your browser. No account required.

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Free for commercial use?

Yes. Use this tool for your own work, clients, and pitches. Linking back to American Followers is appreciated.